Zappar is the newest creation in augmented reality that can be used for your marketing campaign in direct mailing advertisements or on product packaging. A zapcode is like a QR code, except taken to the next level. Where a QR code may take you to a website or video, a zapcode let’s you interact with the environment around you.
Using vision-based augmented reality, Zappar allows you to create a unique, one of a kind experience for anyone who scans your zapcode. Through ZapWorks you can add exclusive videos and pictures, even 3D models that interact with the world around us. This brings a distinct feel to your marketing campaign, which can put you steps ahead of the competition. Imagine, instead of a boring QR code on your product packaging that takes you to a standard landing page, your followers scan your zapcode and a personal message from you is played on the screen. If you’re a small business or non-profit who uses direct mailing in your marketing campaigns, adding a zapcode can add a modern and tech savvy feel to your organization. Direct mailing and product packaging are also great, inexpensive ways to spread your brand using your personal zapcode.