Zappar: The Newest AR Experience

Zappar: The Newest AR Experience

Zappar is the newest creation in augmented reality that can be used for your marketing campaign in direct mailing advertisements or on product packaging. A zapcode is like a QR code, except taken to the next level. Where a QR code may take you to a website or video, a zapcode let’s you interact with the environment around you.

Using vision-based augmented reality, Zappar allows you to create a unique, one of a kind experience for anyone who scans your zapcode. Through ZapWorks you can add exclusive videos and pictures, even 3D models that interact with the world around us. This brings a distinct feel to your marketing campaign, which can put you steps ahead of the competition. Imagine, instead of a boring QR code on your product packaging that takes you to a standard landing page, your followers scan your zapcode and a personal message from you is played on the screen. If you’re a small business or non-profit who uses direct mailing in your marketing campaigns, adding a zapcode can add a modern and tech savvy feel to your organization. Direct mailing and product packaging are also great, inexpensive ways to spread your brand using your personal zapcode.

Through Zappar, you have multiple options in how you can create, edit, and maintain your zapcodes; these tools include ZapWorks Widget, ZapWorks Designer, and ZapWorks Studio. Widgets is a super easy way to add content into your zapcode, all it takes is a few clicks and you can add your own photos, videos, music, and calendar events. Designer steps it up notch to where you can customize your template and add interactive actions and links. Studio is the most complicated, but also the most effective. Studio provides all the tools to build a 3D augmented or virtual reality experiences that are more dynamic and immersive. Studio is fully scriptable using the JavaScript-based scripting language and supports 3D animation and rigged models. With Studio you have access to powerful animation tools including timelines and Gyroscope-oriented immersive environments.